GARANTİ ÖDEME SİSTEMLERİ

Marketing

Garanti Payment Systems is not categorized as a financial organization but rather a marketing company that provides financial solutions.

The entire team, from IT to accounting, from operations to merchant relations, has adopted a marketing focused, customer-centric approach. It is this corporate culture which has created a company that is constantly striving for novelty and improvement. The company is very dynamic and focused on creating attractive offers for its cardholders through merchant and general campaigns, portfolio activities, new services, special partnerships and technologically enhanced new products. The marketing team and all of the supporting departments join their efforts to enhance the company's expertise in building loyalty, volumes and card sales.

Garanti Payment Systems also is an expert in building loyalty through intelligently designed programs, with customer lifestyle based segmentation and continuous marketing campaigns and activities.

How many store cards or co-branded credit cards can a wallet carry, and how many can be conveniently managed by a consumer? Bonus Card incorporates over 1,000 partner brands and offers one single currency reward that is redeemable at 300,000 sales points. The fact that customers can earn bonus for every transaction at a partner or even non-partner merchants increases their loyalty. The 80% monthly redemption rate proves how addicting "free shopping" can be.

The Bonus program does not only create loyalty to the card in use but also to partner merchants. Educated shoppers prefer partner merchants in order to earn a higher rate of bonus, and they are in anyway obliged to redeem those bonus at the partner merchants. Bonus Card has built a bridge of loyalty between cardholders and partner merchants, guiding potential customers to partners, enabling partners to analyze their customers and offer them multiple CRM campaigns through Bonus Card's enhanced technology and database marketing tools.

Creating a prestigious brand is another area of expertise of Garanti Payment Systems. Shop&Miles, Turkey's first and only credit card in partnership with Turkish Airlines (National Airline Company of Turkey), offers its cardholders the possibility to combine the miles earned from shopping to the ones earned from Turkish Airlines's loyalty program. The brand has been built on both targeted advertising and selective T&E location sponsorships and events, creating strong loyalty. The sub-product &club has created its own group of advocates by offering concierge services in addition to all of the benefits already offered by Shop&Miles.

Technology

Out of the box idea is one thing, but making it happen is another thing. It is the presence of a focused in house company, Garanti Technology, which has enabled the successful implementation of the creative ideas of Garanti Payment Systems management. The capacity to develop technology in-house and the innovation-driven management style in which novelty prevails over financial costs allowed Garanti Payment Systems to make revolutionary changes in the financial market.

Garanti Payment Systems closely follows not only all of the technological developments related to payment systems but also the creative IT and marketing approaches in various sectors around the world. Garanti Payment Systems successfully mixes these inputs to create technologically advanced and value added services for its cardholders and partner merchants.

The company also gives service to several banks through Bonusnet, providing them with "Payment System Switch", "Clearing and Settlement Center" and "Third Party Processing" services.

The technological services provided by the Garanti Payment Systems are: Core services, Terminal management, Interface for Payment Schemes, Host Interface, E-channels and Business Process Automation.

Risk Management

Garanti Payment Systems has extensive knowledge and experience in risk management as it has over ten years of experience.

Garanti Payment Systems manages revolving credit in a fluctuating market that has undergone economic and political turbulence. Garanti Payment Systems is experienced in all socio-demographic and behavioral segments as it offers revolving credit through different card programs for different segments.

Garanti does not have a classic risk approach. Instead, the company tries to identify the "better" within the goods, bad and odds. To Garanti Payment Systems, every customer is a different prospect and should be assessed by different criteria. Garanti Payment Systems has modified application processing infrastructure, and these sophisticated tool allows Garanti Payment Systems to manage the portfolios. Over 600 fields are digitized for each application, and the data is processed and goes through hundreds of decision trees in order to create the final scoring result.

Risk management at Garanti Payment Systems is not only about rating the customers; it is also about managing the database of customers, enriching this data with intelligence tools and monitoring the customer activity in order to create the highest customer satisfaction.

Garanti prefers to use a blended approach in terms of scoring. Application, bureau and behavior score cards are integrated into rule based specific decision trees.

Although risk and fraud management is dealt internally, Garanti cardholders are also aware of the security Garanti Payment Systems provides them in their daily lives through instant message for real time risk management.

Operations

Those in operations are the hidden heroes behind the efficiency and customer satisfaction needed to create a long-lasting and successful card program.

At Garanti Payment Systems, operations are managed with the NPS (Net promoter Score) criteria, which basically consists of getting feed-back from its source, the customers, and improving processes in order to increase their satisfaction, bearing in mind operational efficiency. NPS and the company's corporate culture of continuous improvement makes Operations another challenging area.